Mexico Democracy

Democracy requires several elements to succeed and grow. The leaders of a democracy must respect the boundaries they are given. Freedom of the press is an essential element of modern democracy. People must be willing to participate and support the system of government. Classes may exist in a democracy, but should not be perceived as a detriment to participation in a democracy. Cultural and ethnic cohesion will support a ‘group think’ toward policy and ideals. Mexico during its history lacked several of the elements for a successful democracy.Mexican independence was initially a continuation of Spanish colonialism. The government was not able to see a way forward without continuing policy. Every new nation has a bumpy time converting from monarchy to democracy, but Mexico faced a difficult cultural change. The Catholic Church had a strict hierarchy that also permeated the culture of Mexico and the indigenous people did not have a fair voice in the new government. The wars with France, the US and Texas did not help stabilize a new democracy and led to dissatisfaction and a non-cohesive government.Democracy could not grow in this environment and led to further dissatisfaction with the ‘democracy’ in Mexico. This allowed for a long period of dictatorship under Porfirio Diaz. Mexico was an agrarian society at the time and the lack of education led itself to a dictatorship. Although Diaz brought science and industry to Mexico, he did not allow democracy to flourish under this success. Diaz was more concerned with keeping centralized power of the country and did not allow mass participation in government. Any dissent was silenced. The press was not free and was used by the government to strengthen the Diaz government.Without freedom of the press and centralized power Mexico could not gain true democracy. A free press allows citizens the ability to criticize and form opinions of their government. Mexico did not have this ability under Diaz. Th e growth of the Haciendados continued to keep democracy at bay. With an uneducated and rural population, it is difficult to bring the ideals of democracy to the masses. One of the elements of a successful democracy is a literate voting block. Class seperation, education and the disenfranchisement of citizens continued to keep democracy at bay.Following the revolution of 1910, the leaders of the revolution were unable to gather a productive government. The ideals of revolution were difficult to govern; therefore the government reverted to learned behavior of the previous dictatorship. The cultural divide between indigenous tribes, Crillios and Spaniards was a further detriment to equality under the law in Mexico. The industrial revolution had already started tapping Mexican resources for production in the US and other countries. Corruption was continued and allowed to flourish to keep rebellious elements of the country under control.A democracy cannot move forward with a government t hat allows corruption. Fuentes speaks of the problems with a strong sense of national cohesion or â€Å"mexicaness. † A democracy requires a sense of strength as a people. One of the most famous lines from American democracy is â€Å"a government of the people, by the people, for the people. † Mexico does not have a government that they see in these terms. The continued struggle to gain land rights and justice in the Mexican system does not allow the citizenry to feel a part of their own country and government.The late 20th Century allowed for further economic growth, but governmental policy did not allow for the social structure to continue a growing democracy. Corruption has continued to plague Mexican politics leading citizens to distrust elections. The resent elections in Mexico have been as widely criticized as the elections of the early part of the century. Mexico continues to have a strict class system, uneducated indigenous people and cultural separation. Democ racy will continue to struggle to grow in a rocky environment until Mexico builds the social structure to support an educated society with further cohesion as a people.

Mae West and How the Production Code Affected Her Career

â€Å"Virtue has its own reward, but has no sale at the box office†.   Those are the words of the famous movie actress named Mae West.   She was known for her sassy and sexy behavior on and off screen. Mary Jane West was born August 17, 1893 in Brooklyn, New York.   Her parents were involved in prize fighting and vaudeville.   Mae worked on the stage and was in vaudeville from the time when she was five years of age.   She was so into the entertainment world that she never really focused on education.  Ã‚   She studied dance as a child and when she was 14 years old, she was billed as â€Å"The Baby Vamp†. The year was 1926 and she was definitely shocking to most people during that time period.  Ã‚   Though the critics reportedly hated the show, the ticket sales were good.   The theater was raided and Ms. West was arrested along with the rest of the cast. While incarcerated on Roosevelt Island, she was allowed to wear her silk underwear instead of the scratchy prison issue.   The warden reportedly took her to dinner every night. She served eight days, with two days off for good behavior.   The media attention only managed to enhance her case. Her next play was racy in content as well.   It was entitled â€Å"The Drag† and was about homosexuality alluding to the work of Karl Heinrich Ulrichs.   It also was a box office success, but it had to be played in New Jersey because it had been banned from Broadway. Mae caught the attention of Hollywood and was given her first small movie role working with George Raft in â€Å"Night after Night†.   The film debuted in 1932 and even though her performance was a minor part in the movie, she was able to display enough of her quick wit that made her famous. At first she was unhappy with her small role in â€Å"Night After Night†, but was satisfied when she was allowed to rewrite her scenes.   In West’s first scene, a hatcheck girl exclaimed, â€Å"Goodness, what lovely diamonds†. Mae responded with her quick and racy wit by saying, â€Å"Goodness had nothing to do with it, dearie†. Upon her arrival in Hollywood, she moved into an apartment not far from the studio on Melrose.  Ã‚  Ã‚   She maintained a residence there at Ravenswood, even though she owned a beach house and a ranch in the San Fernando Valley. The public fell in love with the first woman to make racy comments on film.   She became a box office smash with the film breaking attendance records. Her second film was based on her earlier and popular play that was written by West entitled â€Å"She Done Him Wrong† starring Cary Grant.   The film was nominated for an Academy Award as Best Picture. Her third film, entitled â€Å"I’m No Angel† also displayed her quick racy wit and she was paired with Cary Grant once again.   It was a financial success.   This film, along with â€Å"She Done Him Wrong† were projects that saved Paramount from bankruptcy.   They were highly criticized by some because of the content and the guidelines found in the Motion Picture Production Code. The Production Code (also known as the Hays Code) was a set of guidelines that movies created between the years of 1930 and 1968 were governed by. The name â€Å"Hays Office† is definitely recognized as being synonymous with Hollywood’s self –censorship body even though its namesake ceased to be involved in the daily operations prior to the period of its most remembered conflicts with filmmakers.   Will H. Hays was the first president of MPPDA.   He was installed as the leader because studio heads were looking for a man with a background in the federal government to assure the nation that Hollywood films would not corrupt the country’s citizens. During the period that the Production Code existed, the enforcement was the responsibility of Jason Joy (1930-1932), James Wingate (1932-1934), Joseph Breen who was the chief censor for the longest period of time between the years of 1934 – 1954.  Ã‚   Geoffrey Shurlock then took his place from 1954-1968. Eric Johnston replaced Will Hays as head administrator in 1945 and remained in this office until his death in 1963.   Jack Valenti took his place in 1966. By then the organization had become the Motion Picture Association of America (MPAA).   Each of these three men served more in the role of ambassador, lobbyist and   as salesmen for the movie industry and not so much as a â€Å"shaper of content†. The Production Code was developed because the owners of major Hollywood studios were attempting to avoid a national government-run censorship operation. They also wanted to assure the concerned civic leaders that Hollywood would deliver only wholesome movies eliminating the need for further editing that could possible be required by the state and local censorship boards.   These type boards sprang up during the decade preceding the Code. The Studio Relations Committee was organized by the Motion Picture Producers and Distributors of America (MPPDA) in 1930.   This committee was given the responsibility for the administration of industry self-censorship.  Ã‚   The Studio Relations Committee was reconstituted as the Production Code Administration in 1934.   It was more effective at this time. This organization felt â€Å"if motion pictures present stories that will affect lives for the better, they can become the most powerful force for the improvement of mankind†.  Ã‚   They recognized their responsibility to the public and because of this trust and also because in their views, entertainment and art were the most important influences in the life of a nation. During the rapid transition from silent to talking pictures they realized the necessity of creating some type of guidelines that should be in place.   Even though motion pictures were considered primarily as entertainment, they also felt that film could be directly responsible for spiritual or moral progress. As a result of these codes, May began to use double talk so that a person could take a word or phrase anyway they wished.   She also developed her works this way as a method to get her work past the censors; and it worked. She really felt she had a vested interest because it was her written work that was being scrutinized.   West had already written and performed these plays on stage and now they were being exposed to a whole new audience in film. Mae West was the largest box office draw in the United States at the time.   The frank sexuality and seamy settings of her films caught the attention of the moralists. On July 1, 1934, the censorship of the Production Code began to be seriously and meticulously enforced.  Ã‚   Mae’s scripts began to be heavily edited.   Her answer was to increase the number of double entendres in her films.   Her expectation was that the censors would delete the obvious lines and overlook the subtle ones. Her next film was â€Å"Belle of the Nineties† which was made in 1934 and it was another hit.  Ã‚   The movie was originally titled â€Å"It Ain’t No Sin†, but the title was changed due to the censor’s objection.   By 1936, after filming â€Å"Klondike Annie† and â€Å"Go West Young Man† she was, at that time, the highest paid woman in the United States. After the 1937 film, â€Å"Everyday’s a Holiday†, she didn’t make another film until she starred with W. C. Fields in another Mae West written movie entitled â€Å"My Little Chickadee† in 1940. It was a well-known fact that Ms. West had ill feelings toward Fields because his ways were too crude even for her.   She didn’t get along with Fields at all.   She would not tolerate his drinking and since they were both accustomed to working with supporting players and not co-stars conflict ensued. â€Å"My Little Chickadee† was a box office success and was more successful than all other W. C. Fields’ movies.   It is said that the only way Fields and West could be in the same scene together was to film them separately; and then splice the film together. Universal was so delighted with the success of the film and offered West two more movies to star with Fields.   She refused citing the difficulty of working with Fields. Her film â€Å"The Heat’s On† which was filmed in 1943, was her last film for a bit.   Mae decided to take a break from the movie industry because the censors were getting stricter.   It was harder to create her movies, even with the double talk to get past the stricter codes. It was general practice in films of the 1930’s and 1940’s to skirt the issue of sex and hide violence behind foreground or within shadows.   In addition, they never really treated serious subjects that were dealt with in the best-regarded novels of that era. In so many instances, the Production Code Administration had their way against the wishes of filmmakers.   They scuttled, weakened or diluted several scenes proposed by writers and directors of Hollywood film projects from 1934 to 1968. When the Code went into effect all movies from the major studios were required to show an approved MPPDA logo. There were three general principles: 1.No picture shall be produced that will lower the moral standards of those who see it.   Hence the sympathy of the audience should never be thrown to the side of crime, wrongdoing, evil or sin. 2.Correct standards of life, subject only to the requirements of drama and entertainment, shall be presented, and 3.Law, natural or human, shall not be ridiculed, nor shall sympathy be created for its violation. In addition there was another section that was entitled Crimes Against the Law.   There were several crimes listed that should never be presented in such a way as to throw sympathy with the crime as against law and justice, or to inspire others with a desire for imitation. Some of the crimes included Murder, Theft, Arson, and the use of firearms were to be restricted to the essentials. Also, methods of smuggling could not be presented and illegal drug traffic was never to be presented. The use of liquor in American life, when not required by the plot or should be shown in proper context, otherwise it could not be shown. Ms. West was known for her racy lines and sexy innuendo so there were a few portions mentioned throughout this code that Mae had to alter her movies for compliance.  Ã‚   There was a complete section of the code dedicated to sex. According to the code, the sanctity of the institution of marriage and home had to be upheld.   Pictures could not infer that low forms of sexual relationships are accepted or a common thing.  Ã‚   For example, the issue of adultery sometimes could be considered necessary to the plot, however it could not be explicitly treated, or justified, or presented in a positive light. The code even had guidelines of â€Å"Scenes of Passion†.  Ã‚   They could not be introduced if they weren’t essential to the plot.   In addition, excessive and lustful kissing, lustful embraces, suggestive postures and gestures could not be shown. In general passion had to be treated so that these scenes could not stimulate the lower and baser element.   Mae West oozed sensuality.   This category no doubt was stifling to many of Mae’s intentions on film. Even before she had matured, the slinky, then dark haired Mae was performing a lascivious â€Å"shimmy† dance in 1913 and was photographed for a song sheet for the song â€Å"Everybody Shimmies Now†. Her famous walk was said to have originated in her early years as a stage actress.   West had special eight-inch platforms attached to her shoes to increase her height and enhance her stage presence. Mae’s leave from film back to plays proved to be successful.   When censors began to let up, she returned to film work in 1970 in Myra Breckinridge.  Ã‚   She appeared in the role as Leticia Van Allen, which was a small role.   The film failed miserably at the box-office but still was a racy film due to the sex change theme. West regarded talking about sex as a basic human rights issue.   She was also an early advocate of gay and transgender rights.   She was reported as telling policemen who were raiding a gay bar, â€Å"Don’t you know you’re hitting a woman in a man’s body†. This was definitely a daring statement since she spoke it in a time period when homosexuality was not accepted. Her last film was in 1978 called Sextette which was a film that was based on the successful play West wrote back in 1926.   This film could have been a silent movie but instead fifty years later was developed.   Even in the late seventies, the times where not liberal enough to accept the original title, â€Å"Sex† as they called it Sextette instead. Allowances had to be made for a few things, such as her wig and slightly bizarre makeup and her slow movement from time to time but she obviously had taken care of herself and is able to show herself off in a series of beautiful gowns. The film is set up so she can consistently deliver the one-liners that made her famous. There was something different about Mae West, beginning with her appearance.   It set her apart from the other actresses of the day.   Mae has been described as a rather large billowing superblonde that talked through her nostrils.   In addition it has been said that she was a Gay Nineties gal that was plunked down in the Flapper Age. According to Simon Louvish, the author of her biography entitled â€Å"Mae West: It Ain’t No Sin†, it wasn’t the Production Code that affected her career but rather â€Å" her inability to relate to anyone in any intimately persuasive way – that so quickly destroyed her screen career†. The character that she created was completely of her on devise.   Somehow this Brooklyn born woman who was sketchily educated at best made herself into a playwright as she would scribble her one-liners and develop primitive narratives around them. The Code may have been able to tone down some of the personality of Mae West but she was a woman who would not be silenced.   Her somewhat mannish ways in her blunt innuendo that continually spoke of the unmentionable sexual needs of a female. Ms. West’s remarks were quick and veiled suggestion.   They were not dirty and often playfully remarked dripping with sensual undertones. Historians, however, suggest that her movie career declined so quickly because of the Production Code and their rather strict guidelines. Mae West is unique in the history of   â€Å"sex stars† in the movies because she was somehow able to play both the role of a sex goddess and simultaneously parody that same role.   In addition, she was one of the first women to consistently write the movies she starred in. In addition to her screen and stage career, Ms. West also could be heard on the radio.   On December 12, 1937, she appeared on two separate sketches on Edger Bergen’s radio show that shocked both the listening and NBC executives.   She appeared as herself, and was flirting heavily with Charlie McCarthy, Bergen’s dummy, speaking with her usual brand of sexy wit and risque sexual references. She appeared even more risque in a sketch earlier in the show that was written by Arch Oboler.   This sketch starred West and Don Ameche as Adam and Eve in the Garden of Eden.   The conversation between the two was considered so risque and bordered on being blasphemous.   She was banned from being featured, or even mentioned on the NBC network.   Mae West didn’t appear on radio for another 31 years. She also starred in her own Las Vegas stage show.   She would sing and was surrounded by handsome body builders while she performed on stage.   Many celebrities attended West’s shows including Judy Garland, Ethel Merman, Louis Armstrong, Liberace, and Jayne Mansfield.   Jayne met and later married one of West’s muscle men, Mickey Hargitay.   Mr. Hargitay was fired for that action. Billy Wilder offered West the role of Norma Desmond in Sunset Boulevard.   She refused and pronounced herself offended at being asked to play a â€Å"has-been† similar to the responses he received from Mary Pickford, Greta Garbo and Pola Negri.   Ultimately, Gloria Swanson was cast in the role, which became immortal on celluloid. In 1958, West appeared at the Academy Awards and performed the song â€Å"Baby, It’s Cold Outside† playfully with Rock Hudson. In 1959, her autobiography was published by Prentice-Hall entitled, â€Å"Goodness Had Nothing to Do With It†. West made some rare appearances on television where viewers reported astonishment at her youthful appearance and energy.   In order to appeal to younger generations, she recorded two rock and roll albums which were received with financial success mainly due to her single â€Å"Treat Him Right† on the â€Å"Way Out West† album. Near the end of her life, she was known for maintaining her surprisingly youthful appearance.   West continued to surround herself with virile men for the rest of her life, employing companions, bodyguards and chauffeurs. In the late summer of 1980, she suffered a stroke at her apartment and fell out of her bed.   She rallied after being rushed to the hospital but suffered another stroke in November.   She was sent home but her prognosis wasn’t good.   She died in her apartment on North Rossmore Avenue in Hollywood at the age of 87. Mae West will forever be remembered as the sexy vamp notorious for sexy   her one-liners. REFERENCES Bynum, Matt. (2006) The Motion Picture Production Code of 1930 (Hays Code). http://www.artsreformation.com/a001/hays-code.html Received on December 12, 2006 Jackson, Denny. (1998). Mae West – The Actress Who Was Way Ahead of Her Time! http://www.geocities.com/Hollywood/Hills/2440/west.html Received on December 12, 2006 Schickel, Richard. International Herald Tribune. (2006) Mae West. New York City.               

Introduction to Financial Management Essay Example | Topics and Well Written Essays - 500 words - 1

Introduction to Financial Management - Essay Example Do 16 (1 + g) ^2 where Do is the opening amount of dividend, g is the growth rate and â€Å"2† is the period. For this type of growth, to determine the growth level at time t, the value can be determined once by introducing a power, which is t as follows Dt = 16 (1 + g) ^t (Titman, Keown & Martin, n.d., pp. 3-13). The time t for the dividend growth is one year, therefore, the t = 1. Market capitalization rate indicates the rate of return on investment. Therefore, the price of the stock = 24 (1 +0.09) ^1/(1 + 0.15) ^1 = 22.75 pence (Titman, Keown & Martin, n.d., pp. 3-13). The return on equity = Net income/equity. Mannington’s ROE = 20%. Let net income be x. Therefore, 20% = x/(200,000,000 * 50) = x/10,000,000,000. X = (20% * 10,000,000,000) = 2,000,000,000. Mannington company declared 60% of the profits (net profit) as dividends. On that note, the total dividend to be paid = (60% * 2,000,000,000) = 1,200,000,000. The company’s dividend per share = (1,200,000,000/200,000,000) = 6pence per share. Given the company’s expected rate of return, at this point it is possible to obtain the value of the shares using the formula Vs = D/rs where Vs is share value, D is the dividend and rs is the expected return. Therefore, Vs = (6/0.13) = 46.15pence (Titman, Keown & Martin, n.d., pp. 3-13). Using the formula for constant dividend growth, RCs = D/Vcs + g where rcs is the return, D is the dividend, Vcs is the share price and g is the growth. Therefore, return = (20/2.35) + 0.06 = 8.571% (Titman, Keown & Martin, n.d., pp. 3-13). The director’s view that the retained earnings would be cheaper than the preference share is valid. To justify the validity, the only cost that accompanies the use of retained earnings is the failure to pay dividends to the shareholders. Thus retained earnings have no flotation cost, they are tax free and does not lead to loss of control of a company. Preference shares on the

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Tests for assessing infants and young children Research Paper

Tests for assessing infants and young children - Research Paper Example This score is intended to give the person assessing the child the clue about the child behaviors or capacity of knowledge tested. The assessment of infants can take a wide range of area. This area can be a child reasoning capacity which is mainly depicted, through the child’s ability to answer the aptitude tests. In this research paper, the children were assessed to their capacity on thinking and acting on different situations (intelligence). Their intelligence here is tested to verify their ability to act or behave under different circumstances. The age group in this research was children between the ages of two to five years (2-5). This Age group was chosen because the children here can be able to think and act accordingly when under some problem or situation. These children also are in the age bracket whereby one expects to see normal behaviors. The purpose of carrying this research is to have the accurate information about the best age range for a child to be taught new skills like school work. The research intended to give the best information on the ground and form of assessment needed by a child. In this assessment, two types of assessment were used to test the infants. The two methods used include informal assessment and formal assessment. The description for methods to be’ used in this research is discussed below. Formal assessment is whereby normal referenced tests are standardized. The normal, formal procedures are carried out to administer some form of tests to the infants. The results are timed and scores recorded. The results obtained are normalized and counter checked with a representative sample of the same age level of students in class, so that other final test results can be analyzed to students of similar characteristics. The results show the children relative performance and behavior. The tests must be brought to a context in the records to ensure accurate and reliable information is gotten. The formal assessment

Macbeth Assignment Example | Topics and Well Written Essays - 500 words

Macbeth - Assignment Example After the king is dead, Macbeth utters these words to show how deeply he is moved by his death. Macbeth shows how much he loved the king and how his life was just perfect when the king was alive. If he had died before the king’s departure he wouldn’t have been alive to see him fall – such an emotional stir it creates in the minds of the listeners! The reason for this ‘love’ for the king simply dripping from his words is because Macbeth is now afraid, that Macduff knows it was him who killed the king. So to show his utmost devotion and servitude for the late king, he uses this concealed treacherous love bloom in the hopes of ridding himself of the stench of king’s blood. Such equivocation doesn’t really have two meanings, it is nothing but deceit, an artful lie to let the world know how much Macbeth loved the king. It is words like these that help evil geniuses like Macbeth build an honest repute with fraudulent methods. Macbeth was a general in King Duncan’s army it would have been so foolish of him to have openly criticized the king or to openly challenge him. His equivocal words like the quote above helped him to rank higher from Thane of Glamis to Thane of Cawdor and then to become the king of Scotland. In this last quote Macbeth gives his reason for not killing Banquo when he is talking to the murderers. The equivocation is in the sense that he is addressing murderers yet his intent is to share it with Banquo. Killing a man doesn’t really require killing him with one’s own hand. The better option is to get someone else do the job, this way there is always enough doubt to get away with the murder. Macbeth uses words such as â€Å"could† and phrases like â€Å"yet, I must not†. This is classic equivocation, deceit to let thanes know that he had all the resources to kill Banquo but he didn’t as they both share common friends (enough reason

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Testing (HRM) - Essay Example To be effective in meeting long term objectives of the organization, human resource system must fulfil at least two needs of organizational objectives: (1) accurate forecasting the human resource requirements and (2) providing management with the tools and knowledge for sound personnel decisions. These two decisions serve as the foundation of the selection process that defines and measures the potential of the job candidate. Appropriate selection process saves the organization from severe damage that can be done to the careers of individuals and to the organization's human resource by procedures if classified individuals inappropriately. The labels attached to employees as a result of such procedures often dog their footsteps throughout their work life with the organization. It is not uncommon for supposedly infallible 'high potentials' to find that they cannot perform effectively in a different functional department or in positions with increased responsibility. It is in such failure-prone situations that work 'burnout' begins to appear and, depending on the organization's human resource policy, the afflicted individual may either be given extended leave and advice to seek help, put out to pasture in some non-sensitive position, or ruthlessly severed from the payroll. Just as bad, and more difficult to document, is the number of 'low potentials' who are never given the opportunity to try out for other positions (Baehr, 1992, p. 7). The sad results of the procedures are the flawed careers of individuals and the irresponsible expenditure of the organization's human resource. The Testing Process The testing process allows the organization to measure the standards of the individual as an employee so that his personal organizational practices at time of recruiting and selection inform the organization about his professional and behavioural capabilities. These effects generalize from the specific practices to a wide range of perceptions and work-related attitudes. For example, applicants form impressions upon the organization of general personnel practices, anticipated treatment by the supervisor, expected interactions with peers and perceptions of the organization climate. The results show clear conflicts between the organization's interest in obtaining valid information and attracting the individual versus the individual's interest in gathering information for his or her own decision-making process. Nevo (1989) has analyzed three solid reasons for gathering information from examinees about their reactions to testing procedures. First, it is in the moral rights of the examinees to be given a chance to express their opinions, secondly it is practically in their interest to be useful to find out what they think and, theoretically, it is interesting to learn about examinee's reactions from psychological point of view (Schuler et al, 1993, p. 65). Physical Ability Tests Physical ability tests provide us the means and measures to evaluate the physical abilities of an individual in context with the physical ability required to perform a particular job. An example is that of an employer who want to evaluate

Quality in Service Organisations (Organisational Management) Essay

Quality in Service Organisations (Organisational Management) - Essay Example It is based on the total experience of the customer with the organization including all levels and categories of staff and its systems. It is based on the customer’s perceptions of the organizational values, briefs and guiding principles. In case of products, it involves not only meeting the customer needs but also a commitment to make the customer successful in his field of operations and give him a feeling of joy and happiness in dealing with the supplier. For internal customers, it provides for satisfaction between departments based on the agreement on coordinated measures to be taken for up gradation f quality. In short, it focuses on all functions and emphasis that total quality is a company wide effort to improve all departments. What did not seem obvious in first instance, is that quality is not always about big improvements. It is the focus on little things that matter in service. Elephants don’t bite; it is the black flies that get us (Ahluwalia, 2003). Chickeeduck was established in 1990. The company at its inception recognized the need for quality children’s wear at a reasonable price and set about to fill that niche in the market. Chickeeduck markets a full range of children’s wear and accessories catering for new born babies, toddlers and children up to 14 years old, covering such items as basic t-shirts, sweaters, outerwear, underwear, gloves, bibs, baby blankets and baby sleeping bags ( Chickeeduck, PDF). Chickeeduck is Hong Kong’s biggest independent children’s retailer operating 25 shops in the most prestigious shopping malls in triple A locations. Chickeeduck has a long association with regional centres having operated outlets in Singapore and Indonesia for some years. More recently the company has expanded both through its own outlets and franchises into Korea, Saudi Arabia, Macau and potentially its biggest market China, increasing its total number

Intro to Decision Making Essay Example | Topics and Well Written Essays - 750 words

Intro to Decision Making - Essay Example The methods that the Society employs are expansive. â€Å"Such methods include models for decision-making under conditions of uncertainty or multiple objectives; techniques of risk analysis and risk assessment; experimental and descriptive studies of decision-making behavior.† They also include, â€Å"economic analysis of competitive and strategic decisions; techniques for facilitating decision-making by groups; and computer modeling software and expert systems for decision support (Decision Analysis Society, 2009, pg. 1). These products and services will help other decision makers impact how decisions are framed. This is evident in the type of consumers who use their products. They include â€Å"practitioners, educators, and researchers with backgrounds in engineering, business, economics, statistics, psychology, and other social and applied sciences† (Decision Analysis Society, 2009, pg. 1). In his decision frame, he mainly considered the costs, benefits, and risks in the rational category and the rank, power status; individual/team self-interest; internal competition, turf wars; incentives, rewards, and sanctions in the politics column (Strategic Business Partners, 2009). The factors that Ron did not consider—at least no to the degree that he considered the other factors were instinct and tuition, emotion, symbols, metaphor, and creativity from the non-rational column and values and beliefs, ideology and ethics, organization identity, and culture/shared myths from the culture category. Any of these factors could have caused Ron to come to a different decision. It appears, at an overall glance, that his main motivation was money: How much is this going to cost me and what monetary gains will I get out of it in return? â€Å"Decision framing is based chiefly on subjective expert judgment. Experts provide their own beliefs in the form of their answers, which can be biased. There are many forms of biases: cultural, organizational, motivational, cognitive,

Gambling in Finland Essay Example for Free

Gambling in Finland Essay Gambling, betting, lottery, poker in Finland; there is plenty of choice. In Finland, slot machines are practically everywhere. Some are prohibited for persons under 18 years old, others for children under 15 years. The Finns like a lot the lot (even if the jackpot is much lower in compared to other European countries) and they are a people who like to play poker, especially online. Moreover, in almost all places, not just in casinos, you can play roulette or blackjack. In Finland, there are two casinos (one in Helsinki and one in the Aland Islands), almost 20 000 slot machines and fifty plants such as racetracks where you can do live betting. And do not forget the nearly 300 locals or restaurants with tables where the Finns test themselves maybe watching a game of football or hockey or taking a break from the dance floor. With reference to what I have explained I think that given the numbers reported about the popularity of gambling in Finland it is obvious that this affects actively the life of Finns every day, and in my opinion, it influences negatively, every bets will be destined to lose, this creates a chain reaction, because every personal relationship, family and work will be influenced by mood of the gambler. According to the latest prevalence study (Ministry of Social Affairs and Health/Taloustutkimus 2007) over the last 12-month period, 3.1% of the population (130,000 persons) were classifiable as having gambling problems. Over the same period, 1% of the population (42,000 persons) were classifiable as probable gambling addicts (with a SOGS score of at least 5 points). It follows that I have only analyzed the situation from the point of view of the gambler, but to understand why gambling is so much sponsored in Finland we should consider the benefits (only in economic terms) of the revenues from the game. The state has a monopoly on betting and the whole system is managed by four companies: RAY, Veikkaus Oy, Oy Fintoto and PAF. The main peculiarity of gambling in Finland Is that the revenue from betting and gambling are invested in non-profit organizations related to the world of sport, education and culture. I think this is the only positive aspect regarding the gambling! Because this type of policy is beneficial, and socially useful and consequently that can be shared by people. To put the topic more simply I compared Finnish Gambling situation with the Italian one. Italy has come a long way from totally prohibiting all gambling activities, to legalizing some of them under certain conditions. The main reason why the Italian government adhered to strict rules was the desire to avoid the possible negative effects associated with the industry. The following amendments liberalized the market in 2006: * Legalisation of real-money skill games and betting exchange * Opening of the Italian gambling market to operators from EU and EFTA countries (on condition they meet certain requirements) * Opening of the new license tender that was supposed to rearrange the network of offline betting establishments and also providing possibility for online gaming operators to offer their services on a legal basis. The Italian government has put in place in recent years maneuvers that liberalizing more gambling, even to decrease the volume of illegal betting. On the contrary gamblers have moved from illegal gambling to a legal one, to the detriment of the game controlled by organized crime, only for a short initial period. According to the Report of the Parliamentary Anti-Mafia Commission published in 2011 , when the illegal gambling became legal criminal organizations have transfer their activities. Besides gambling is becoming one of the major sectors of interest for large criminal organizations: the expansion of legal gambling has not reduced, but powered illegal gambling especially in the field of money laundering, making it much easier to pass large flows of money through the internet. So even if the Italian gambling situation is a sensitive issue for the government, unfortunately so far the state has not found the appropriate measures to reduce the problems resulting from it (organized crime, gambling addiction of the people, people?s debts for bets). In brief, the gambling definitely brings money in the trade balance of the state, but we must not forget that there are factors worthy of attention more than economic benefits! As I said, gambling ruins peoples status, it follows that the Government should be much more cautious in taking such a free gambling decision, in addition it is a very delicate subject and wrong choices can affect the lives of many people!

Online Education for Brake System

Online Education for Brake System How many students who use the hydraulic brake system in my class? Development of an E-Course for How many students who use the  Hydraulic brake systems? The lesson aims to provide an online course for brake system (hydraulic) for TTC students. The proposed course is designed based on the approach of research based learning. Proposed design of the circuit is supported by the theory. The data will be collected from TTC students. The study will conduct survey and design an online course study the lesson aims to provide an online course for Automotive for TTC students, a new design for hydraulic course. The proposed course is designed based on the approach of research-based learning/ the proposed design of the circuit is supported by the brake system theory. The data will be collected from TTC students. The study will conduct surveys and design an online course/ study designs a prototype of hydraulic and test its function by asking the experts. The target group of my lesson is Automotive group of TTC and Refrigeration Air Conditioning students. Students will fill out the survey and the results will be presented and discussed during the c lass time. The expected result is to provide a new learning course for refrigeration brake system Provide a new function, improving the performance, solving the problem of hydraulic . Abstract Vehicle, traffic accident investigation, hydraulic drive braking system, braking system condition, braking process, braking efficiency, master cylinder, caliper, brake pads, brake drum, wheel hub, pistons, brake hose. Hydraulic system is just one system from multiple systems, which is common between the cars. The hydraulic system is work by different ways and easy maintenance and spare parts cheap ways compared with air system or electromagnetic system.The Brake systems most important in vehicles, planes and even trains, the brake system is the main workers in the slow movement of the car and turn it off, if the driver is driving a car or any vehicle moving at high speed and the brake at same moment damage, most be a crash or may be injured and even die.After a lot of traffic accidents since the invention of the car, most companies seeking to drive the security of all, and most important things the companies sought after improving the brake system in terms of performance and responsiveness in case of emergency. Definition First of all, the brake system its use to slow the vehicle or stop it. Second, brake pedal its moves the piston in master cylinder. Then the piston moves the brake oil inside the brake hose. After that, the brake pads or shoes get force to friction with dick brake and slow the vehicle or stop. Finally, stoplight a rec color will be switch on because the driver pressure brake pedal. Types of brake system 1-Disc Brakes This type circular shape, which is installed on wheel, caliper is who holds the disc brake. Hydraulic pressure of the master cylinder is the main reason for the pressure on the caliper piston to the friction between the pads and brake disk. This causes to friction and then stopped the car or slow down. 2-Drum Brakes The drum brake comprise brake drum attached to the wheel, brake shoes wheel cylinder, brake return springs, and wheel cylinder. The drum brake its use it most in big cars like GMC because higher weight of the vehicle. The drum brake gets the force or hydraulic pressure from master cylinder, then the wheel cylinder push the brake shoes against the brake drum. Because this thing will be friction between the shoes and drum, and will become the car is slow or stop. 3-Emergency Brakes This type its separated from brake system, its old system. This system was working by hand. The way it works as follows, when brake system Hydraulic no work or happened something cusses nonstop the wheel, the driver pull the cable around it. The emergency brake used in emergency situation, in container the other brake system fail. This system has become one of the important things related to safety, most of the modern cars use the system (ABS), the system working on the brake surprise, he was working on the tires from slipping on wet roads and after the rains, this system work monitors each wheel separately, when the car slipping what to do this system? ABS mechanism with the service brakes to decrease stopping distance and increase control and constancy of the vehicle during hard braking. It is important for TTC students to know more about the advantage of E-Learning. E-learning is using multimedia (video, text audio, pictures) together in learning. Students can learn any time and any place without problem. E-learning solve the problem of distance for those living faraway of universities. It is important in terms of documentation. Students can have the learning materials whenever it is needed. At TTC there are some examples of e-Learning practices. One of these platform is Bzoor where students can learn, get connected and have learning materials. 1.1. Benefit: The benefit of this e-course is use it anytime and you dont have to bring any materials with you so I will focus to use e-course to present my topic phishing which are part for risks in technologies. The study of Bolsunovskaya (2013) so the aim of the report is to explain what is e-learning and is important especially for students. The result was the students have knowledge about e-learning as they can use as video, text audio, pictures in anytime and it is important because solve the problem that face some students with distance for who lives faraway from colleges. As previous studies mentioned the aim if this study is to provide a new course for improving the skills and knowledge of brake system (hydraulic)for TTC students, the idea here is to solve the problem of understanding of hydraulicrisks for TTC students. The current study is going to answer the question of: How many students who use the hydraulic brake system in my class? David E, 1992, HYDRAULIC BRAKE SYSTEMS AND COMPONENTS FOR OFF-HIGHWAY VEHICLES AND EQUIPMENT Shenshen Shi, 2016, AUTOMOBILE BRAKE SYSTEM -D. Andrikova AT EL, 2016Design of flat wheel braking control system with three modes of motion: rolling, sliding, locking Bolsunovskaya (2013), Resource Efficiency in TPU: Implementation of English Language E-courses. -https://www.howacarworks.com/basics/how-the-braking-system-works -http://www.levintirecenter.com/types-of-brakes.html

Johann Wolfgang Von Goethe :: essays research papers

	Johann Wolfgang von Goethe, who lived to the age of eighty-two and produced more than 130 volumes of poetry, plays, letters, and science, is acknowledged to be one of the giants of world literature. His writing ranged from fairy tales, to psychological novels, to political and historical novels, and to something completely unique and different such as Faust. 	Goethe was born shortly after the death of the Pope, on August 28, 1749 in Frankfurt am Main to a middle class family. His mother had many connections because she was a daughter of the mayor. Young Goethe was brought up having a feeling of aristocracy. He had only two siblings out of the total eight who survived. One was his sister Cornelia and the other was the first born. He began writing at an early age and wrote abundantly. As C.P. Magill points out, "his writings are of daunting bulk and diversity. He is the national poet of a most industrious people and the quantity of information about him is correspondingly enormous." His poetry is of numerous styles, ranging from the Renaissance to his own times. At the age of sixteen he was sent to study law at a university, but would have more gladly read classics at another university. After ten years he was invited by Duke Karl August to come to Weimar (this city would be his actual home until his death there on March 22, 1832). He was already a good lawyer and had written the novel Werther. His work in Weimar caused him to observe the natural world around him and led him towards science. He would yet write fourteen volumes on the subject. At that time Weimar was an important city in Germany. C.P. Magill describes the time in the following passage: "Up to the early years of this century, Weimar remained a symbol of the best elements in the German cultural tradition, and a center of activity in the arts. It was, for example, in its art schools, which Walter Gropius took over in 1919 and renamed the Bauhaus, that the modern movement in architecture began. Unhappy political associations now cling around the name of Weimar, providing for pessimists the futility of the exalted humanism engendered there in the eighteenth century and reminding the more sanguine that ideals are so called because they are unattainable." Footnote: Magill, C.P., German Literature (Great Britain, Oxford University Press, 1974) 50.

The Jesus I Never Knew by Phillip Yancey Essay -- The Jesus I Never Kn

The Jesus I Never Knew by Phillip Yancey Yancey starts out with the image of Jesus. When he was young he had envisioned Jesus to have angelic features such as, young, handsome, and a compassionate face. It wasn’t until he entered into a Christian college, that he was introduced to the real image of Jesus. I had an immediate connection with Yancey. I too had an image of Christ in my head, which consisted of Hollywood portrayals and those in classical paintings. It wasn’t till I engaged myself at a Christian college, that I have now received a new and more accurate picture of Christ. His book, The Jesus I Never Knew, questions the reader with the thought, â€Å"How many Christians today are in the same position, not fully understanding Christ’s mission and purpose?† Yancey divides the novel into three main sections: â€Å"Who He Was,† â€Å"Why He Came,† and â€Å"What He Left Behind.† The section that I connected with was â€Å"Why He Came.† I enjoyed reading this section, because he points out key thoughts on Jesus’ life that we take for granted. I like how it explains the reason for His arrival on earth through the Beatitudes and His Resurrection. The chapter on the Beatitudes, Yancey covers a great deal of information that shows how Jesus cares for the less fortunate and humble. Yancey points out that the Beatitudes describe the present and future, a fact that I never realized. He tells of how they are a contrast on how we can succeed in the kingdom of Heaven verses the kingdom...

Living in the Big City

Thao Nguyen02/18/2013 Toefl Prep. Dr. Ray Simple Essay Problem solving is the most important skill in the present day world. We have to deal with problem solving in business, in private lives, and in doing everyday choice. Below, I would like to specify the importance of this most vital skill in the areas mentioned above. First, every business is based on the ability of the owner of the business and his employees to make fast and professional decision.There are many situations in business that may be connected to buying a new product, selling it to the right person, advertising it, or communicating with other businesses for the sake of promoting your own. For example, my friend has a small restaurant. I can see how hectic his life is most of all, I am surprised at the speed with he makes very important decision. Sometimes, these decisions are wrong, but he does not mind. He says he his learning from his mistakes. Obviously, it is absolutely essential to solve the problem in business quickly if you want to survive in a tough competition in present day world.Second, we have to make a lot of personal choices in life, and therefore, we have to learn how to solve a lot of personal problems, too. It is a very difficult thing to make the right decision in love situation. I, for one, am very an emotional person. Due to my emotions, I make quick but wrong decisions. Therefore, I blame myself afterwards for having done or said something without much thinking. I know that I have to work on my ability to think first and to act after that if I want to be successful in problem solving.Third, my life is full of chores. I have to run around doing things, connected with my job, my college work, and my personal duties. For an instance, I have to make decisions every second, what to buy, what to wear, what to say, and how much money to spend. In fact, if I do not solve this problem quickly, I am lost. In conclusion, every one of us needs to do a lot of problem solving every day. We should be smart and calm about our decisions. I hope I will acquire this skill as I am moving along in life. The choice we make dictate the life we live.

Founding Brothers by Joseph J. Ellis: Report Essay

Joseph J. Ellis is a well-known historian. He earned his Bachelor’s degree from the college of William and Mary, and his masters and Ph.D. at the University of Yale. Ellis is currently a full time professor of the Commonwealth at the University of Massachusetts at Amherst. In addition to Founding Brothers: The Revolutionary Generation Ellis has written many books and editorials. His books include; The New England Mind in Transition: Samuel Johnson of Connecticut (Yale University Press, 1983), School For Soldiers: West Point and the Profession of Arms (Oxford University Press, 1974), Passionate Sage: The Character and Legacy of John Adams (W.W Norton and Company, 1993), After the Revolution: Profiles of Early American Culture (W.W. Norton & Company, 2002), and American Sphinx: The character of Thomas Jefferson (New York, NY: Vintage Books, 1998), which won the 1997 National Book Award. Ellis also won the Pulitzer Prize for History for Founding Brothers: The Revolutionary Generation. The subject of Founding Brothers: The Revolutionary Generation focuses on the lives of the Founding Fathers and how they affected America then, and today. Ellis’s thesis is that there has always been turmoil when it comes to states’ rights and the balance of po wer, but the American Revolution was ultimately successful due to the bonds between the founding brothers. His motives for writing the book is to show why, â€Å"these events and achievements are historically significant because they shaped the subsequent history of the United States, including our own time† . Ellis uses many primary sources to support his claims in Founding Brothers: The Revolutionary Generation. For instance, he uses many letters from the characters in the book. The book also includes many quotations from the founding brothers. Ellis also uses many secondary sources. He uses many biographies to help give evidence, including many biographies on each character in the book. Some of these biographies include; Alexander Hamilton by Broadus Mitchell, Aaron Burr by Milton Lomask, James Madison by Irving Brent, Benhamin Franklin by Carl Van Doren, and many more. The majority of reviewers for Founding Brothers: The Revolutionary Generation thought very highly of Ellis’s writing in this book. Many reviewers suggested for all audiences to read this book, including al l levels of education. T.J. Shaeper, of St Bonaventure University in New York, stated that, â€Å"Ellis is deeply steeped in the  literature, and his style is crisp and full of subtle ironies†. Benson Bobrick of The New York Times, observed that, â€Å"this is a splendid book-human, learned, written with flair and radiant with a calm intelligence and wit. Even those familiar with the Revolutionary generation will, I would warrant find much in its pages to captivate and enlarge their understanding of our nations fledgling years† . H. M. Ward, from the University of Richmond, believes that, â€Å"the author succeeds in his aim to extract essential meaning from large-scale topics. The lively narrative reassesses the pivotal roles of the seven men and their intertwining relationships† . Gilbert Taylor generalized that â€Å"Ellis essays are angled, fascinating, and perfect† . These reviews all show how greatly reviewers feel Ellis did on this book. One author had a very interesting opinion about how Ellis saw the â€Å"Founding Brothers†. Benson Bobrick, of The New York Times, analyzed that, â€Å"as Ellis sees it, the founding brethren not only cre ated the American Republic but held it together throughout the volatile and vulnerable early years by sustaining their presence until national habits and customs took root† 3.. This statement shows that, not only did Ellis view the founding fathers as the creators of the â€Å"American Republic†, but also as the backbone to America’s success in the years to follow. Founding Brothers: The Revolutionary Generation is a well written narrative about America’s founding fathers and the years that followed the Revolutionary War. Ellis’s book is appealing to anyone who is interested in learning about the roots of our founding brothers. The book is also well written in the aspect of not being long and drawn out into one big story. Instead, Ellis breaks the book down in to six stories that talk about different situations with American historical figures. Ellis uses more than one type of historical writing throughout the six stories. He uses social, economic and political types of history throughout this book. Overall Joseph J. Ellis showed the significant role the leaders played in the founding of our country. Each character that Ellis brings forth in a story had a great impact not only on America then, but also where America’s nation is concerned today. Ellis also shows the importance of knowing about the roots of the founding fathe rs of our nation. Founding Brothers: The Revolutionary Generation is not only informative, but also compelling in its stories to  keep the reader intrigued. Bibliography Books Ellis, Joseph J. Founding Brothers: The Revolutionary Generation. New York, NY: Vintage Books, 2002. Reviews Shaeper, T.J. a review of Founding Brothers: The Revolutionary Generation by Joseph Ellis. Library Journal (October 15, 2000). Bobrick, Benson. â€Å"The Brethren,† a review of Founding Brothers: The Revolutionary Generation by Joseph Ellis. New York Times Book Review. (10 December 2000). Ward, H.M. a review of Founding Brothers: The Revolutionary Generation by Joseph Ellis. Choice (February 1, 2001). Taylor, Gilbert. a review of Founding Brothers: The Revolutionary Generation by Joseph Ellis. Booklist (October 15, 2000).

3 Is the Answer

A Christmas Memory Multiple Choice Identify the choice that best completes the statement or answers the question. Comprehension The questions below refer to the selection â€Å"A Christmas Memory. † ____1. Buddy and his friend keep their money — a. |at Mr. Haha Jones’s house|c. |buried in the pecan orchard| b. |in the local bank’s Christmas club|d. |under a floorboard beneath the bed| ____2. Buddy and his friend give fruitcakes to everyone except — a. |the relatives they live with|c. |people who visit them only once| b. |a bus driver|d. |President Roosevelt| ____3.Which of the following statements best describes Buddy’s friend? a. |Fashion is her passion. |c. |Big cities fascinate her. | b. |She has strong feelings about God. |d. |She spends a lot of time at the movies. | ____4. Buddy compares his friend to a bantam hen because she is — a. |always poking her â€Å"beak† into things|c. |small and sprightly| b. |not very intellige nt|d. |as flighty as a bird| ____5. When it comes to his other relatives, Buddy — a. |barely acknowledges their existence| b. |feels very close to them| c. |is jealous of the attention they pay to his cousin| d. feels that they offer him a lot of support| ____6. Which adjective best applies to Buddy’s friend? a. |unstable|c. |elegant| b. |generous|d. |cruel| ____7. Which of the following items is not an activity that binds the two friends together? a. |Flying kites|c. |Making decorations| b. |Traveling|d. |Drinking whiskey| ____8. Toward the end of the story, Buddy is separated from his friend. Why? a. |He runs away from home. | b. |His friend is sent to the hospital to suffer her last illness. | c. |A letter from President Roosevelt invites Buddy’s friend to the White House. | d. Buddy is sent to military school by his relatives. | ____9. Which sentence tells you that Buddy’s friend has died? a. |â€Å"A morning arrives . . . when she cannot rouse herse lf to exclaim: ‘Oh my, it’s fruitcake weather! ’†| b. |â€Å"The other Buddy died in the 1880s, when she was still a child. †| c. |â€Å"I wrapped her in a Fine Linen sheet and rode her in the buggy down to Simpson’s pasture where she can be with all her Bones. †| d. |â€Å"I’ll wager at the very end a body realizes the Lord has already shown Himself. †| ____10. Which image from the story appeals to the sense of smell? a. â€Å"sweet, oily, ivory meat mounts in the milk-glass bowl. †| b. |â€Å"A straw cartwheel corsaged with velvet roses out-of-doors has faded. . . .†| c. |â€Å"a hateful heap of bitter-odored pennies. †| d. |â€Å"words tumbling together into a wrathful tune. . . .†| Literary Focus The questions below refer to the selection â€Å"A Christmas Memory. † ____11. Which custom is a major part of the setting and mood of â€Å"A Christmas Memory†? a. |Kissing under the mistletoe|c. |Making and giving gifts| b. |Listening for Santa Claus’s sleigh|d. |Inviting friends to a Christmas party| ____12. What is the difference between tone and mood? . |They are synonyms; there is no real difference. | b. |Tone expresses how an author feels; mood is how an author makes the reader feel. | c. |Tone appeals to the sense of hearing; mood appeals to the sense of sight. | d. |Mood can be created through setting, but tone cannot. | ____13. How are flapjacks and hominy grits part of the setting of â€Å"A Christmas Memory†? a. |They show the traits and attitudes of the two main characters. | b. |The fact that they are described makes them part of the setting. | c. |They help show the customs of characters in a certain time and place. d. |The images of these foods are so detailed, a reader can almost taste them. | ____14. All of the following places are part of the setting of â€Å"A Christmas Memory† except a(n)  Ã¢â‚¬â€ a. |forest|c. |attic | b. |riverside cafe|d. |church| Completion Complete each statement. Vocabulary Development On the line provided, write the word that best completes each sentence. inaugurating|dilapidated|paraphernalia|sacrilegious|carnage| prosaic|disposition|exhilarates|suffuse|noncommittal| 15. The smells of baking and the freshly cut trees ____________________ the old kitchen. 16.Buddy’s friend has a strong faith and never says anything ____________________. 17. Buddy’s friend might be considered ____________________ by some people, but he thinks she is the most special person on earth. 18. The ____________________ baby buggy serves them well. 19. Killing flies to earn money results in a ____________________ of bugs. Short Answer Constructed Response 20. Choose a favorite passage from â€Å"A Christmas Memory. † On a separate sheet of paper, identify its setting, and state what you think the mood of the passage is. Referring to specific images, explain how the setting helps create that mood.A Christmas Memory Answer Section MULTIPLE CHOICE 1. ANS:DPTS:1OBJ:9. 1. 1 (plot) 2. ANS:APTS:1OBJ:9. 1. 1 (plot) 3. ANS:BPTS:1OBJ:9. 1. 4. 1 (characterization) 4. ANS:CPTS:1OBJ:9. 1. 7. 7 (figurative language) 5. ANS:APTS:1OBJ:9. 1. 4. 2 (character interactions) 6. ANS:BPTS:1OBJ:9. 1. 4. 1 (characterization) 7. ANS:BPTS:1OBJ:9. 1. 4. 2 (character interactions) 8. ANS:DPTS:1OBJ:9. 1. 1 (plot) 9. ANS:APTS:1OBJ:9. 2. 1. 11 (making inferences) 10. ANS:CPTS:1OBJ:9. 1. 7. 8 (imagery) 11. ANS:CPTS:1OBJ:9. 1. 3 (setting and mood/atmosphere) 12. ANS:BPTS:1OBJ:9. 1. 3 (setting and mood/atmosphere) | 9. . 7. 19 (tone) 13. ANS:CPTS:1OBJ:9. 1. 3 (setting and mood/atmosphere) 14. ANS:DPTS:1OBJ:9. 1. 3 (setting and mood/atmosphere) COMPLETION 15. ANS:suffuse PTS:1OBJ:9. 3. 3 (context clues) 16. ANS:sacrilegious PTS:1OBJ:9. 3. 3 (context clues) 17. ANS:prosaic PTS:1OBJ:9. 3. 3 (context clues) 18. ANS:dilapidated PTS:1OBJ:9. 3. 3 (context clues) 19. ANS:carnage PTS:1OBJ:9. 3. 3 (c ontext clues) SHORT ANSWER 20. ANS: Students’ responses will vary. A sample response follows: A favorite passage of mine is the one in which Buddy and his friend shell pecans for their fruitcakes.It’s set in the kitchen on a November morning after the characters have gathered the nuts in the woods. To me the mood is one of finding joy in the midst of a cold, lonely place. Other people don’t seem to be around, but the kitchen is warmed by the fire and filled with the characters’ joy and friendship. There’s a contrast between light and dark in this paragraph—the rising moon and the fire on one hand, the growing darkness of the night on the other—that seems to me to show the delicate balance between happiness and loneliness in the characters.The image of the characters’ reflections in a dark mirror, mingling with the rising moon, sum that up for me. In that dark mirror there’s a hint of another mood—the bittersweet m ood of the adult Buddy looking nostalgically back at his childhood and a few precious moments, fully aware that as the events of the story seeded the rich emotional life that sustained him as a boy, so those same moments, the empty shells of his memories, now feed the transforming fire that makes him a writer. PTS:1OBJ:9. 1. 3 (setting and mood/atmosphere) | 9. 1. 7. 8 (imagery)

What Is the Relationship Between Technology, Scien

Assessment 3: Final Essay Question What is the relationship between technology, science and the visual? Analyse a text of your choice (Transformers 3: Dark of the Moon) in a way that demonstrates your understanding of the connections between bodies, technologies and visual reproduction. Josephine Polutea, Transformers 3: Dark of the Moon (2011) The relationship between technology, science and the visual I believe is that they all interconnect with each other. The technological invention of the lithographic device for example enabled numerous visual reproductions for magazines and newspapers. This then opened up the door to the revolutionary technological shift in visual reproduction from lithography to photography that enabled replications to cater for the masses. This ability to produce multiple copies of any one image came about with the revolutionary development of the ‘negative’. (Lecture 5 / Technologies of the Visual Reproduction, 2011) This is evident in the movie Transformers 3: Dark of the Moon where the use of the images and footage from the Apollo 11, Lunar Landing are used to encapsulate the viewer to identify and empathise with the historical event that is used as a â€Å"spectacle† in the movie. Science wise this was a breakthrough in all history of mankind although there is speculation and scepticism that the event in fact never took place (Lecture 5 / Visuality, History, Event Spectacle, 2011) in an effort to gain capital for funding of the NASA space program approximately estimated at thirty billion dollars. (Lecture 14 / Visuality, History, Event Spectacle, 2011). On the contrary this is problematic in any evidence documented in history for history although makes for a good story line in a movie about technology, science and the â€Å"bodies† involved in this visual reproduction of the â€Å"historical event†. As this event spectacle was used in the movie as the basis of the visual narrative which was what I gathered to be that the American government discovered an unidentified object that crashed on the moon’s surface and the Presidents reaction to send the astronauts to the moon as he quotes in the movie â€Å"You get there before the Russians† and â€Å"Well you tell NASA to move heaven and earth. † Gives the impression that Mr President is very patriotic and based on â€Å"actions speak louder than words†? There is a sense of urgency where one would assume that there was a conspiracy to cover up a â€Å"top secret mission† to discover if there really were any alien life forms present on the moon or to cover up discoveries of such encounters. A reason of state would account for the manipulation of such evidence to enforce the protecting public morality, educating the population, looking after national interests and promoting community values. (Schirato, Webb 2007, p 174). The news media’s job is to report the facts clearly, with as much accuracy as possible. Unfortunately this isn’t the case. Science and reason are a good arsenal to have in the battle against pseudoscience, but in most cases they take a back seat to history and tradition. Plait (2002) These technological experiments and discoveries speak from the investigations of science and other certain unexplained issues for example extra-terrestrial, the supernatural or the unexplained â€Å"other† unidentified flying objects or mechanical beings. The images of an â€Å"alien† life form are visual reproduction of a circulated urban myth ‘so to speak’ rather there are no actual scientific evidentiary to substantiate claims from victims of the so called alien abductions or alien encounters. The descriptions given are used to form this visual that an alien has a big coned head, with big black oddly shaped eyes, a mouth and no nose but seem to be smaller in height then an average person. The greatest influence over visual practices in the contemporary Western world are what we call normalisation, which is associated with the fields of science, bureaucracy and government, and capitalism. (Schirato and Webb 2004) So why is it, that in the movies they look familiarly tall and strong and awfully unattractive? Or those in Transformers that are referred to as aliens? The â€Å"other† bodies I will refer to the ‘transforming robots’ in the movie Transformers and the government â€Å"bodies† that are directly involved in this highly classified special operations task and the power role they play in the movie. According to Schirato and Webb (2004) scientific categories of truth and reality are circulated throughout popular culture, particularly in the media. This is the main reason why we have used the term â€Å"normalising† rather than ‘scientific’ to designate this particular visual regime. The movie begins with the notion of a race soon to be extinct by war. In an opening statement that says, â€Å"We were once a peaceful race of intelligent mechanical beings, but then came the war. † A war between the Autobots and Dicepticons on their planet called ‘Cybertron’. This ‘mechanical being’ or what post-modernist film directors would call â€Å"aliens† freely roam the universe and eventually take refuge on planet Earth. This concept of machine life and human life co-existing and living in harmony is reinforced in the movie as a political opportunism point of view. For instance their alliance with the autobots to serve and protect America and the world from breach of national and international security. Optimus Prime quotes â€Å"In a year since our arrival, our new â€Å"home† Earth has seen much change. Energon’ detectors guard its cities now. Long range defense systems watch the skies. So now we assist our allies in solving human conflicts, to prevent mankind bringing harm to itself†. The normalisation of scientific revolution and bureaucratic power only serves a purpose that politically we as a society, a community we don’t really have a say in what happens but only that we are shaped and influen ced to conform to what we should be expected to behave, believe or feel towards a certain situation. This brings to surface the subjectivity that we are familiar with in our everyday lives. For example if we are pulled over by a policeman for a random breath test or for surpassing the speed limit we autonomously adjust our attitudes and stature to address the officer because we know that the ‘body’ or ‘other’ serves a purpose to the law and its people and therefore the power relationship is automatically referenced to the officer. This power relationship between the bureaucracy and the people is displayed in the movie when Sam is attacked by laser beak, a side kick of Megatron and escapes in his efforts to assist the autobots before the decepticons take over the world. He is confronted by Director of National Intelligence Miriam who questions Coronel Lenick. â€Å" I know his name, I wanna know who gave him clearance? † and later argues â€Å"we cannot entrust national security to teenagers unless I missed the policy papers, are we doing that? I didn’t think so†. As Schriato and Webb explains (2004) when a soldier saw something that signified a superior officer (a particular uniform, stripes), he was required to behave, quite automatically, in a submissive manner. Similarly, the idea was that when the population saw signs of state’s authority (buildings, functionaries in uniforms, titles, letter-heads) they would see, without questioning or hesitation, something that was greater, more powerful and more knowledgeable than themselves, and adjust their behaviour to comply with these manifest signs of the state. In the movie these signs are visible especially in reference to the government bodies, President and the Pentagon – Bureaucratic and Political Division, NASA – Science Division, and the National Security Intelligence – Defence Division & Department of Health & Human Services which is signified as a body that serves a purpose to the people although take authority from the government, science, and defence divisions. As global cultural flow of images are circulated through the public media sphere and as such the Lunar Landing were celebrated through the United States and the world as a great historical accomplishment. We are conformed to believe this is true because we generally believe that â€Å"seeing is believing† and that the images provided we take as ‘photographic truth’. The mechanical nature of image-producing systems such as photography and film, and the electronic nature of image-making systems such as television, computer graphics, and digital images, bear the legacy of ‘positivist’ concepts of science (Lecture 6 / Technologies of Visual Reproduction, 2001). Plait (2004) states that people confuse the far side with the dark side. You almost never hear the phrase â€Å"far side of the moon†. It’s always â€Å"dark side of the moon†. This phrase isn’t really wrong but it is inaccurate. If movies were the only purveyors of scientific inaccuracies, there would hardly be a problem. After all it’s their job to peddle fantasy. In conclusion the connections between science and technology is a relationship between the global media sphere and the reason of state that governs all scientific, bureaucratic, political and capitalist fields that form and shape our views of how we perceive the world we live in. Therefore my understanding is that science and technology have a strong relationship in the realm of the ‘visual regimes’ and there connections to our world views of government ‘bodies’, scientific technologies and the shift in technological visual reproductions. The reference list Plait, P C 2004, Bad Astronomy Misconceptions and Misuse Revealed, from Astrology to the Moon Landing â€Å"Hoax† John Wiley & Sons Inc. , New York. Schirato, T & Webb, J 2004, Reading the Visual, Allen & Unwin, Crows Nest. CLT120, Vision, Visuality and Everyday Life, Lecture 5 – Technologies of the Visual Reproduction, Macquarie University, 2011. CLT120, Vision, Visuality and Everyday Life, Lecture 6 – The Myth of the Photographic Real, Macquarie University, 2011. CLT120, Vision, Visuality and Everyday Life, Lecture 14 – Visuality, History, Event Spectacle, Macquarie University, 2011

Fiffteen by William Stafford

The poem Fifteen by William Stafford, describes the ideas of a young teenager and imaginations when he sees a motorcycle at the side of the rail, It tells us of how the main character gets familiar with adulthood and starts getting mature, it gives us changes. The author in his poem describes the ideas and temptations that a fifteen year old would have, and it gives us a message of how when you are blinded of your teenage dreams, at the same time to take and decide the correct paths and decisions. In the first stanza William Stafford stops realization. He describes a motorcycle below a bridge.The cycle is abandoned, â€Å"engine running as it lay on its side, ticking over slowly in the high grass. † To begin his poem Stafford gives us a location, â€Å"South of the Bridge on Seventeenth. † If one were to assume that we as people, traveled metaphorically in any direction I would think it to be north for example: â€Å"Up† for all different purposes. Staffordâ€⠄¢s character is south, not necessarily heading south, but he is south in relation to the bridge. Changes are like bridges, connections between one span of life and the next. Points where the road which below is much less stable, where there aren’t miles of solid ground below.Changes are things that you have to get over. And thinking that Stafford’s age which is fifteen years, like us all, we are heading north, then he’s in for a change a bridge in the future. The motorcycle in the other hand was found â€Å"back of the willows one summer day. † Willows are beautiful flowing trees, their branches fall down and hide their trunks veiling whatever may lie at their shape from all on the other side of their barrier. Stafford’s character finds the motorcycle beyond the barriers of the willows and so we can imagine him pulling aside the waterfall of green and revealing the pefrect machine.On the other hand everything about the scene finds of a hidden trut h discovered. The high grass, tall as if to hide the treasures that are within it, and the willows, and even the picture of calm, warm serenity that comes to mind with the idea of trees in the summer. But the boy finds the cycle unexpectedly, he did not know or even awaited it. In the second stanza it connects temptation and imagination. The cycle becomes his forbidden imagination, it has a â€Å"pulsing gleam†¦shiny flanks†¦demure headlights fringed where it lay;† it is arousing him. First with its beauty it’s pulsing and shiny.It’s elegant and bright as described in the second stanza . Then it’s interest, he â€Å"led it gently to the road and stood with that companion, ready and friendly. † It draws him in. And for the first part he’s taken with it. He â€Å"admired† it. He â€Å"stood† with it. He was young and he saw the beauty as something he wanted. He was a teenager after all chasing his dream. These moments a re him being a child this is him before the â€Å"good man† from later in the poem. You can tell he is taken with it from the way he â€Å"gently† leads it to the road, he is taking care of it.You are not gentle with things that you think are not needed or that you dislike. One does not describe these things either as having a â€Å"pulsing gleam. † Possibly freedom and perhaps bliss are shown in stanza three. The character is imagining himself on the open road. He’s picturing taking the motorcycle and riding away on it. It gives to speculation if he, being fifteen can even legally drive one, let alone that would then surely be considered stealing. Assuming that he’s not there appears the forbidden imagination again. It’s not legal, not okay, yet he wants it temptatiously.Though, as for freedom and excitement, he clearly states that there is a â€Å"forward feeling, a tremble. † For example a reader would take this to be excitement gr owing inside the main character. He is confident. He is happy and positive at least because he is â€Å"patting the handle,† and receiving a â€Å"confident opinion. † He is indulging or giving interest, a word used to express freedom to do something enjoyable. In the fourth stanza Stafford’s poem takes a different direction shall we say, a new character is introduced, the owner of the motorcycle.The grass which is mentioned earlier seems to be hiding more than just the cycle, but also its rider. This also shows a change in the nature of the boy, a decision being made. He thinks and â€Å"thinking†¦found the owner. † The boy in a rush pushes aside his temptation towards freedom and excitement. He chooses. He does not choose to ride away, though, rather to be mature and responsible. To think of more than just himself and locate whomever the bike had belonged. The owner, thrown from the bike in the crash.The rider is â€Å"just coming to,† or el se awakening from unconsciousness he must have got from his crash. He had â€Å"flipped over the rail. He had blood on his hand, was pale† This man is not in good shape. He just crashed his motorcycle and had blood on his hands. On the outside he is injured and broken needs help getting to his bike. Physically, he is weak while it seems that the main character being fifteen, is not. He is strong which is connected from the fact that they are young, full of life as fifteen year olds are. But the rider once at his bike, becomes strong once again, he â€Å"roared away. He is not magically healed , he is still bleeding from the crash, but he has the inside strength of a confident adult and he still gets on his bike and rides away. Before leaving the man calls the main character â€Å"a good man†. To sum it up, the main character begins as a fifteen year old with a change a bridge in his future, he is beginning to realize this. Then he becomes, in the fourth stanza,  "a good man. † Most importantly, a man. He started maturing, learning of getting older, most importantly! Stating in my conclusion that the boy, as he finds the cycle and then after moments of indecision, returns it begins his own road to adulthood.He goes from thought of the temptations of the machine to giving it back to its owner and watching him ride away. So I took myself as an example, because I am also a teenager who has his dream and goals and will be facing adulthood myself. It showed us a mature boy who fought of his temptations and teenage dreams, and choosing the correct path of adulthood. It gives a strong message of spirituality which does pushes us forward of following our dreams but at the same time taking the right decision, as shown with the main character.

International Finance and Banking Case Study Example | Topics and Well Written Essays - 750 words

International Finance and Banking - Case Study Example Using the corporate spot rate, the cash inflow will be equivalent to 30,375,000/1.04 MYR. By converting these into dollars it is equivalent to 29,206,730*0.305 = $8,908,053. For three months this is equivalent to 8,908,053*1.035 = $9,219,835. The three month forward rate will be an equivalent of $8,762,019*1.035 = $9,068,690. Yankee has two hedging alternatives for the EUR receivable includes the option to sell the product at the current spot rate of $1.355 per euro or three month forward rate at $1.355 per euro. By discounting the amount receivable in three months, the gain from the sales is equivalent to thirty six million Euros. Using the current spot rate, thirty six million Euros accumulated for three months is equivalent to 36,000,000* 1.35 = $48,600,000. If Yankee uses three month forward rate, this amount will be equivalent to 36,000,000*1.355 = $48,780,000 in three months. I think it is easier for Yankee to hedge its outflows and inflows denominated in foreign currencies because the outflows of Yankees are responsive to payable amount denominated in foreign currency in respect to current changes in currency exchange in the market and the future currency values. Therefore, since Yankee has formed a two years agreement with the two clients the inflows and outflows will be only affected by changes in currency value (Tarullo, 2008). There is no need for Yankee to over the hedge in regard to question 2 above. Even though Yankee could over hedge the put option under normal situation, Johnson wishes to hedge the total coverage and has only 125,000 pounds in a put option. Since Yankee will receive 36,000,000 pounds in three months it means that the client will be required to purchase 288 put options so that they can completely cover disclosure. Since Yankee has formed an agreement for exporting the products to the two clients in the foreign countries over hedging is not an option in the month forward rate.

Berkshire Hathaway Case Research Paper Example | Topics and Well Written Essays - 1000 words

Berkshire Hathaway Case - Research Paper Example As a result of this strategy, Berkshire Hathaway currently owns a diverse range of business organizations including home furnishings, retail, jewelry sales, uniforms sales, confectionary, and manufacturing of vacuum cleaners. As stated in the annual report (Berkshire Hathaway 2011 annual report, 2011), recently, on 12th February 2010, Berkshire Hathaway completed the acquisition of BNSF by purchasing the remaining 77.5% of BNSF common stock, and currently, BNSF is a wholly owned subsidiary of Berkshire Hathaway Inc. This paper will analyze the reasons for the BNSF acquisition and the principles relating to the finance course. BNSF acquisition The BNSF is North America’s ‘second largest freight railroad network’ and one of the seven Class I railroads (BNSF Railway, n.d.). On 3rd November 2009, Berkshire Hathaway announced that the company would acquire BNSF’s remaining 77.4% stocks that Berkshire Hathaway had not owned at that time. This deal was estimated a t $44 billion, making it the largest acquisition in the history of the Berkshire Hathaway. Buffett â€Å"agreed to buy Burlington for $34 billion or 100 a share† and â€Å"is also taking on about $10 billion of Burlington debt† (Morcroft & Barr, 2009). ... Referring to corporate press releases, the company is currently one of the North America’s leading intermodal freight transporters. In the context of the current economic environment, Buffet believes that this acquisition would contribute to the future growth of the company. He says that â€Å"our country’s future prosperity depends on its having an efficient and well-maintained rail system;† he adds that â€Å"conversely, America must grow and prosper for railroads to do well† (BNSF, Berkshire Hathaway Inc, n.d.). Buffett’s observation is based on the common fact that infrastructure development is a key element of an economy’s overall development. As Morcroft and Barr (2009) point out, through this acquisition, Buffett has invested in a business which is highly sensitive to a possible economic recovery in the United States. It is clear that the US has not yet completely recovered from the shock of the recent global recession. In this economi c environment, railway transportation can be an area that would promote its operations despite the impacts of the recession. Economists predict that BNSF would perform better and contribute to the expansion of Berkshire Hathaway once the economy is recovered. Some recent reports justify the decision of Warren Buffett. In November 2012, the Berkshire Hathaway announced its third quarter operating results. As per the company reports (as cited in Miller, 2012), a combined total of revenues of three segments (railroad, utilities, and energy) increased by 7.5% and reached $8.4 billion as compared to the same period a year ago; the report also indicates that BNSF contributed nearly 63% to this combined

Case Management Essay Example | Topics and Well Written Essays - 750 words

Case Management - Essay Example This system has five (5) essential features: (1) Identification of eligible patients, (2) Assessment, (3) Development of an individual care plan, (4) Implementation of care plan, and (5) Monitoring of outcome. In brief, case management can be delivered as a single intervention or as part of a multi-component intervention (Guide to Community Preventive Services, 2002). Some of the factors that increases interest in case management includes the rapidly escalating population of managed care contracts and the increase of patients who are chronically ill and require continuous costly care. The ability to capture and maintain appropriate information to allow high levels of collaboration between care managers, financial managers and payers are crucial in case management. Combining clinical and financial records is necessary in developing an effective case management program (Cerner & HFMA, 2006). Efforts in controlling healthcare quality and cost need to be an absolute commitment from both governance and senior leadership that balances approach to quality and financial outcome. Case management is a part of an overall process of improving the quality of care provided by an organization. It needs active engagement and passion of senior leaders because separation between business goals and clinical goals must be eliminated.The physician who functions as a medical director, a nurse who functions as a full time clinical officer or case manager and a hospital administrator should set clinical improvement goals together and discuss how to best manage quality health care. Accountability must be established and designed to review clinical and financial outcomes. However, providing sound clinical and financial information in timely manner is essential to the process. Electronic medical records revolutionize health care due to the availability of evidenced-based protocols and pharmaceutical applications that gives easy access to practitioners the best research on a specific disease condition. Most hospitals have computerized electronic hospital information system that helps administrators collect and analyze financial data and electronic medical records for clinical data. But the two systems are not linked. Combining the data from both systems is seen as a necessary ingredient in effective clinical and financial case management A combined system can also schedule appropriate resources needed to provide services. These electronic systems help case managers streamline the process of verifying the level of care the patient requires and the willingness of the his insurance carrier to reimburse the hospital for that care (Yoder-Wise, 1999). Scientific studies continue to document that poor care is being delivered despite significant amount of money spent in providing care service. Ineffective and inconsistent care leads to bad outcomes and higher costs due to the absence of an organized approach to management (Harrison, Nolan, & Sucro, 2004). Some experts state that case management improves the quality of care by

24 Hour Diary Entry Assignment Example | Topics and Well Written Essays - 750 words

24 Hour Diary Entry - Assignment Example Harry was and is truly my life, and no hologram can take his place. Stephanie will be coming by with Peter in a few hours to spend the rest of Valentine's night with me. I will never understand why they prefer to travel to the house via particle transfer. It has always seemed so dangerous to me. Specially since I have to make sure they both show up fully atomized on my end. After what happened to Scampi, I just don't want another mess of red globs on my transporter floor again. I'll have to try and convince them to travel by jet pack again. It really is so much safer for all of us to be navigating through sky traffic than atom links. I'll be preparing their favorite dish to celebrate the night. The Duck L'Orange should only take about 1 minute to materialize from the Imaginfood maker. I hope the food maker doesn't act up tonight. It's been serving me double patty grilled pork pulls all week no matter what I think up. The repairman said I was thinking of too many foods so the analyzer could not figure out what I really wanted to eat. I hope it can see my visualization tonight. There goes the holophone. I better go answer it. It sounds like Peter on the other end. He hates it when his hologram has to stand around for more than 2 rings. I certainly hope they won't be canceling on me. I could really use the company of my daughter and her husband tonight. March 19, 2050 My how time flies! Just a few weeks ago I was celebrating Valentine's Day and here I am now, just back from another birthday appointment with my doctor. Really, these annual doctor visits become a bane for someone like me who doesn't really feel anything wrong with me. But I have to do it because Stephanie insists that I continue to be carried on her insurance policy even though I have my own. Why I have to be checked out by my doctor each year on my day of birth itself is beyond me. All this government red tape... Anyway, my doctor showed up via video conference while my medical emergency robot took care of the blood, urine, and fecal testing that the doctor required. I am really glad Stephanie got me a female carebot, I doubt I would have been able to allow the tests if it were a male. These robots look so lifelike that I oftentimes forget they are just wires and processing chips underneath the silicone skin. My results were fine as expected. Save for some Anemia and arthritis, Stephanie doesn't have to worry about raising her insurance premiums for elderly catastrophic care just yet. My grandson Skip will be spending the weekend with me while his mom and dad are away on business. I always like having him around. He never minds hanging with his 80 year old mumsie. I think it is because he feels more intelligent around me. I could never work that streaming music player he got me for Christmas last year. He promised to teach me how to use the humming feature in order to search for the correct music I want to listen to over the preset web stations. June 23, 2050 Summertime! My f riends and I are planning a virtual trip to Acapulco this weekend. All this rain outside my bio dome has been making my arthritis act up. I need the heat of the sun. Ever since global warming reversed the weather conditions. Summer has never meant summer and neither has the rainy season. It's been raining when the sun should be out and sunny when the rain should be pouring. Don't even get me started on that erratic snow fall that is wreaking havoc on my green house. You never know when that powder is going to fall. What I would without my artificial sun maker, I will never know. My best friends Linda and Laura will be using our life

Advertising in the 21st century unit 8 Essay Example | Topics and Well Written Essays - 1000 words

Advertising in the 21st century unit 8 - Essay Example This kind of media can help to pull in peoples imaginations. This is the best way to enable people interact intellectually with the services being offered, hence there is likelihood Emirates Airline Services will be in top of mind when customers require flight services. However, unlike television, the radio is just background noise heard while at work or when driving. It is also expensive as compared to media such as the internet. Thirdly, Emirates Airline use company publications. The publications include newsletters and magazines. Unlike other forms of media, which have risen in prices, publications are within the scope of affordability. They have permanence unlike the television, and radio and enable people to refer to the advert when confirming company phone numbers or even a website. The advert must be good and attractive to capture people’s attention. It is also available to smaller number of people. Fourthly, the company uses the internet as a form of advertisement. Use of search engine advertising using the organization’s website has grown rapidly. It is the fastest growing sector in the advertising industry. Potential customers visit search engine in search of different products and services on organization’s websites. In using this form of media, Emirates Airline will be able to operate 24 hours and 7days a week. Internet reaches customers worldwide. Organization’s internet adverts remain for quite sometime without change. To amend organization site and advert is simple and faster. However online marketing is not free as an organization may imagine. The cost of software, hardware, web site design, online distribution costs and maintenance is costly. The most effective media used by Emirates Airline is advertising using the internet. The advert is available 24 hours a day, 7 days a week. Further, their customers are worldwide and internet makes it possible to access them. Furthermore, internet

Babcock Marine Essay Example | Topics and Well Written Essays - 2500 words

Babcock Marine - Essay Example In the year 2012, the loss of power especially in Devenport Dockyard eventually called for the attention of the senior management team belonging to Babcock Marine in adopting certain effective measures to address and mitigate this issue. This is owing to the reason that the issue had potential nuclear implications in accordance with the report published by Ministry of Defence (MoD). According to certain nuclear analysts, the power loss which happened in the dockyard that continued for 90 minutes could become â€Å"catastrophic† and might prove to be disastrous for Babcock Marine. It can be apparently observed that the power loss was mainly caused due to the fault in central nuclear switchboard and thus, it was regarded as one of the potentially dangerous events that have been recorded in the year 2012 (BBC, 2013). In this respect, an effective communication plan will be depicted in the form of developing effective communication tools that require be strategically employing as well as managing in an effective manner. The key areas of the communication would generally comprise determination of promotional objectives and marketing communication strategies along with promotional mix and utilising the accessible resources. The expected outcomes of the above depicted communication plan can be eradicating the potential problems that would arise due to the power loss and assisting the senior management team of Babcock Marine to handle this issue or problem quite efficiently. 2. Context Analysis 2.1. Market Context Technology has been playing a significant role in remoulding of customer awareness and also to the companies in improving their competitive advantage. A global distribution network is quite essential for marine products or services in order to create a physical identity of those products in front of the consumers. The marine industries have highly been benefited from the competitive strengths prevailing in the UK business market. The UK market is famou s for its popularity in maintaining quality and adoption of technical knowledge and skills. Thus, in relation to this scenario, Babcock Marine is having a huge significance in the field of acquiring huge volume of valuable customers. It is operating in the UK business market, wherein there pertains number of growth opportunities for Babcock. Since the past few years, there have been no change in the economic environment of the UK business market and the only left choices for the company can be viewed as elimination of services, reduction of outputs and seeking for applying different delivery models of the marine services. From a theoretical perspective, it can be apparently observed that the business of Babcock Marine expanded extensively throughout the region of the UK. This can be justified with reference to the fact that it employs nearly about 6,500 competent along with experienced workforce for performing its wide assortment of operational functions to the business markets wher e it operates (Stratton, n.d.). From the aforesaid study, it can be affirmed that the UK market was much favourable for Babcock Marine (Babcock International Group PLC, 2013). 2.2. Consumer Context The major consumers of Babcock Marine division generally include the Royal Navy of the UK and