Competition of Coffee Makers: Nespresso vs Keurig

Competition of Coffee Makers: Nespresso vs Keurig Laura L. Gay Abstract My paper will address the supply chain of Nespresso and its competitor Keurig to other coffee machines. Coffee is not just a drink but an addiction to some. The summary you will review provides a description of the companies along with some historical facts of interest. Specific details are provided for each companies supply chain and sustainability from products offered, purchasing of coffee beans, to interest in farming of the coffee plant for a quality product. My summation will give recommendations as to what Nespresso can do to improve their supply chain to be more in-line with Keurig, while increasing profitability. The Competition of the Coffee Makers Coffee is not merely a drink, to many it becomes an addiction so much so they can’t live without their daily dose. In 2011 up to over 400 million cups of coffee were consumed a day. The choice is to pay the prices of you elixir of choice at a barista or to purchase your own coffee machine making the brew of your craving. Though so many still get their choice of coffee at coffeehouses over 86 percent of Americans get their fix at home. Now comes the important part. What machine do you choose the simple coffee maker or a more complex model that will provide the ultimate barista coffee from Black Decker, Bun, and West Bend to your more sophisticated electric machine Nespresso or Keurig? In my paper I will discuss the supply chain of Nespresso verses Keurig. Organizational Profile In this section I will address the concept of the company along with their focus on business. I will also provide information on where the corporate headquarters are located, number of locations along with the number of employees it counts among the business. The roadmap of the sustainability will show how key it is to growth of the organization. Profile of the Organization Nespresso began in 1986 on the concept to enable anyone to create their own perfect cup of espresso coffee. The company created a product to revolutionize the way people enjoy their coffee shaping global culture. Their focus is on delivery quality coffees with consumers having the ultimate experience. Nespresso competes on the business-to-consumer and business-to business segments. The concept is to allow consumers to enjoy coffee at the highest quality at home recreating the barista experience. The Nespresso system is designed to insure consistent quality in the portioned coffee sector as one of the fastest growing global beverage brands. The production of the Nespresso capsule is produced in one of two state-of-the-art centers in Switzerland. The company is a globally managed business of the Nestle Group. The corporate headquarters is located in Lausanne, Switzerland, in almost 60 countries and counts for over 9,500 employees worldwide. Business Strategy and Structure Nepresso business strategy is the driver for the companies innovation, quality and consumer demand. Their passion for quality and exceeding consumer expectations is the driving force for their continued growth. Their business model masters the quality of coffees from the farmer to the consumer. The company has three Key Growth Drivers: creating highest quality Grand Cru coffees, creating long-lasting consumer relationships and creating sustainable business success. The quality of beans is of the finest selection. Only an estimated 1-2% of the coffee grown meets the Nespresso specific taste and aroma profiles. The innovation of the Nespresso systems deliver a balance of water temperature, quantity, speed and pressure while producing consistently exceptional coffee for their consumers. The company is constantly in touch with its consumers developing interactions that allow them to evolve and anticipate consumer needs. Over 70% of Nespresso employees in the markets are in direct contact with the consumers. Building on Nestlà ©Ã¢â‚¬â„¢s â€Å"Creating Shared Value† principles allowed the development of the Ecolaboration consolidating all the company’s efforts into one framework for partnerships and innovation. Recognizing their responsibility to the environment the company balances economic, environmental and social impact launching the Nespresso AAA Sustainability Quality Program. Supply Chain The supply chain in our book refers to the process that moves information and materials to and from the manufacturing and services processes of the company. Including the supply chain is the process of the products to the consumer. We will discuss how the company promotes sustainability, performance and patterns of change. Current Supply Chain Performance Nespresso reaches its goal for 2013 with meeting its goals the company seeks to further enhance supply chain performance but continuing to focus on key inputs. The company has set new goals for 2020 with expanding its farmer training program in Africa; expand its capacity for collection of aluminum capsules for its coffee pods, and increasing agroforestry program that was rolled out in the supply chain. To support this the company will source 80% of its coffee from AAA certified farms, offer 75% for collection capacity supporting recycling and reducing 20% if its carbon footprint for each cup of coffee. Patterns of Change in the Supply Chain Recently announced Nespresso invested about $500 million in Ghana and many other countries in Africa to boost the production of coffee. The investment is to be broken down over a seven-year period. As part of the supply chain performance the company has launched its AAA program to improve the well-being of farmers while increasing the quality of the product. This opportunity will increase quality beans for coffee production by further increasing sales for the companies coffee machines. The forward thinking will help to acknowledge the growing taste America has for coffee along with the increasing elixir choices. Key Issues in the Supply Chain One key issue for Nespresso machines as a single-serving coffee pod is the company is no longer alone in the market. Keurig Green Mountain a key competitor is now the dominant player with an estimated 130 competing coffee pod makers with over 50 of them designed to fit the Nespresso Machines. With the NE SN.VX + 0.22% for Nespressor and GMCR +1.33% you can see the impact Keurig has to Nespresso’s profitability. In order to combat the competition the company has expanded its sales of the machine in new markets and is keeping its pods competitive. Another key issue is rivals have alleged the company has set unfair hurdles. Competitor Analysis Now that we have completed the analysis of Nespresso we will review several key competitors. The top three competitors will be Keurig, West Bend and Bun. I will provide a brief organizational profile that will reflect the history of the companies. In review of the companies we will address their supply chain performance and their similarities. Key Competitors Keurig was founded in 1981 has more than 6,000 employees, 460 engineers and scientist, over 8 production facilities in America and offers over 250 beverage varieties for their customers. The company believes all consumers deserve to drink for themselves, enable consumers to self-create high quality beverage that will suit their own needs. The company value â€Å"Our purpose create the ultimate beverage experience in every life we touch from source to cup transforming the way the world understands business.† A powerful statement for the transforming the way the world sees business. West Bend is a leader in electric kitchen appliances and has been in business since 1911. The company offers a variety of products delivering performance, quality and value to consumers. Founded in West Bend, Wisconsin the company strives to make kitchen activities easier. It is a privately held company by Focus Product Group International, LLC. The company offers a multitude of coffee machines from commercial to single cup. Bun founded in 1957 developed the first coffee maker for commercial use. They offer both commercial and home coffee makers. The company’s headquarters are in Springfield, IL founded on the core values of honesty, integrity and courtesy. The â€Å"My Cafà ©Ã¢â‚¬  model the company’s first single cup coffee debuted in 2005. The company continues to design and manufacture brewers such as the Phase Brew which heats and only releases water at optimal temperatures developed in 2010. Competitor Supply Chain Performance In review of the similarities of the key competitors they all focus on key initiatives such as quality and innovation. Companies such as West Bend and Bun focus on various electric kitchen products designed for consumer performance and ease. Unlike companies such as Nespresso and Keurig that focus strictly on coffee machines, coffee and tea for consumers as specialty items. The performance for these companies has proven competitive. Keurig the key competitor with Nespresso continues to advance building a resilient supply chain. They support fair trade, building relationships with their suppliers, and track issues driven to impact the company’s business and communities around the world. The company focuses on fair trade that helps to build their supply chain ensuring a stable supply of high quality coffee. Keurig much like Nespresso is at the heart of their fair trade model with a target date of 2020 to improve farmer living under Keurig’s Resilient Supply Chain model. Strategic Considerations and Recommendations In this section we will address the alternative solutions proposed to increase supply chain performance for Nespresso. We will discuss alternative solutions the company can use to enhance profitability. One item of interest in the news we will address is the lawsuit against Nespresso, the lawsuit address unfair changing of the capsule to eliminate competition. Alternate Solutions Proposed One key issue I found upon researching the companies is that Keurig applies research technology for addressing the Rust Leaf problem that impacts coffee bean plants. While Nespresso focused on further education of its farmers to insure quality they should also consider the disease problem that affects the coffee plant. Nespresso is on track with their commitment and goals set for 2020 deadlines. The second key issue is to focus on product offerings such as that of Keurig giving consumers more options for elixirs and broaden its tea products. The company also may want to focus more on consumer feedback like Keurig to gather their interest, what is their likes and dislikes focusing on improvement in these areas. The limited offering of 22 coffees for enjoyment does not address the broader range of coffee coinsures. A solution to Nepresso lawsuit is to meet it head one. The company offers a machine with Pods that are easily duplicated allowing competitors to infringe on the company’s profit margin. Due to the ability of 50 other competitors offering similar products Nepresso decided to change the pod 4 times in one year and then decided to discontinue the warranty on their product if found consumers were not using their pods. With the multiple changes to the pod and the discontinuation of the warranty they not only upset their buyers but the competition. Recommended Solution My recommended solution for the company is to develop a newer more innovative model like Keurig where the ability to copy the pod is near to impossible while phasing out prior models slowly to not have a dramatic impact on its consumers. They need an innovative way of advertising the company’s new offering with the addition of more coffee offerings. The constant changing of the pods has to be costing the company money. Recognize the error in the changes and focus more on your product availability. Addressing a new innovative model, stepping up to address the lawsuit and offering more to your consumer based on feedback will help to improve the brand name along with the company’s profitability. Conclusion A company needs to look for solutions to their supply chain utilizing information with its competitors recognizing what works best. The consumer’s opinion has a valuable impact on your business; making negative changes to help incur your profitability may not be in your best interest. Promoting recycling of the Pod from Nespresso will help members understand the sustainability of the product noting its ability to be reused and the material aluminum is to help preserve the taste of the product. References http://www.nbcnews.com/id/44718031/ns/business-cnbc_tv/t/coffee-addiction/#.VCbG7010xMs http://www.nestle-nespresso.com/about-us/our-company http://www.greenbiz.com/blog/2014/09/24/how-coffee-can-change-world-nespresso-style http://www.greenbiz.com/blog/2014/09/24/how-coffee-can-change-world-nespresso-style http://gbcghana.com/1.1852324 http://blogs.wsj.com/corporate-intelligence/2014/04/17/bad-news-for-nespresso-pioneer-of-the-coffee-pod/ http://www.keuriggreenmountain.com/en/OurCompany/OurValues.aspx http://www.bunnathome.com/about-us http://westbend.com/ http://www.triplepundit.com/2013/07/george-clooney-coffee-pod-problem/

In view of what we know of Beatrice and Benedick from Act I and Act II, Scene I, how realistic is Don Pedro’s aim to bring them together?

Beatrice and Benedick are the two major characters in ‘Much Ado About Nothing' that provide comic relief. Their ‘merry wars' of words and phrases as described by Leonato, are frequently throughout the play examples of Shakespeare's magnificent ability to bring about amusement in his plays. In Act I and Act II scene I, Beatrice and Benedick are reunited after Benedick and the other soldiers return from war. Beatrice almost instantly jumps into a frenzy of lyrically punishing Benedick, who after a war of men begins a war of words. From the beginning of the play even before Beatrice and Benedick begin their battle of wit, it is evident to the audience that she has some kind of strong feelings for him, whether they are feelings of hate or of lust or of something in between or that they. Thought their insults are biting, their ability to maintain such clever, interconnected sparring seems to illustrate the existence of a strong bond between them. This is shown when the messenger arrives to bring the news that the war is won and the heroes are soon to return. The conversation focuses on Count Claudio and his bravery, ‘the figure of a lamb, the feats of a lion,' however Beatrice almost instantly changes the subject by asking the messenger if ‘Signior Mountanto returned from the wars or no?' Although this is an insult, it is evident that Beatrice could not wait to find out how Benedick was. The audience are instantly given the impression that she disguises her feelings for him. She continues talking about Benedick with the messenger and Leonato, who states that ‘There is a kind of merry war betwixt Signior Benedick and her; they never meet, but there's a skirmish of wit between them'. Beatrice argues back that ‘in our last conflict, four of his five wits went halting off†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.He hath every month a new sworn brother†¦.he wears his faith but as the fashion of his hat,' meaning that he has no true friends and he changes his faith as often as he changes his hat. To add to this, the other soldiers who return from battle, who bear prominence in the play are Don Pedro and Claudio. Claudio is instantly paired up with Hero, although this does not officially happen until the party later that night, on stage and in films they stare at each other as if love struck. The same goes to Beatrice and Benedick at the reunion, except they do not stare at each other as if love struck but moreover as if they cannot wait to resume their ‘merry war'. This feeling becomes quite obvious when Beatrice speaks almost instantly after Benedick enters the conversation, it is as if he cannot be part of something without her being part of it as well, even if she is bullying him. Shortly after everyone leaves the stage apart from Benedick and Claudio. Claudio expresses how Hero has caught his eye and Benedick dismisses her as ‘too short'. From this conversation we learn that Benedick thinks he will never fall in love and does not believe in marriage. ‘I will do myself the right to trust none; and the fine is, for the which I may go the finer, I will live a bachelor', in turn this casts a shadow of doubt over any forecasts that members of the audience could have made about Beatrice and Benedick being paired up. However, from the beginning it is obvious that Benedick is an entertaining character and unlike his counterparts Don Pedro and Claudio, what he says is not taken especially seriously. Furthermore, at the beginning of Act II Scene I Beatrice also reveals herself as anti-marriage, ‘Just if he send me no husband; for which I am upon my knees every morning and evening.' She adds to this statement by stating that she imagines married people go to hell and single people do not, however in addition to this she says, ‘he shows me where the bachelors sit, and there live we as merry as the day is long,' this suggests that she hopes to have some kind of fun with bachelors in the future which brings us back to Benedick's belief that he will always remain a bachelor. From the end of Act I and the beginning of Act II Scene I we have learnt that both Beatrice and Benedick possess anti-marriage views, but given that they are both histrionic and insecure characters, nothing can be taken for granted. It is noticeable that Beatrice talks about Benedick a lot and often in conversations about subjects that bear no relation to him, she finds a way of interpreting the conversation to make him the fundament – usually criticising him of course. For example at the very beginning of Act II when Leonato and Antonio are having a conversation about Don John's absence at supper, she compares him with Benedick abruptly. This furthers the readers/ members of audience beliefs that she has an interest in Ben. Beatrice and Benedick are perhaps Shakespeare's most famously witty characters, neither ever lets the other say something without countering it with a pun or criticism. One notable characteristic of their attacks upon each other is their ability to extend a metaphor throughout lines of dialogue. When Benedick calls Beatrice a ‘rare parrot-teacher,' Beatrice responds, ‘a bird of my tongue is better than a beast of yours'. Benedick continues the reference to animals in his response saying, ‘I would my horse had the speed of your tongue'. It is as if each anticipates the other's response. It is suggested in Act I Scene I that Beatrice and Benedick have previously been lovers, but Benedick led Beatrice on, perhaps this is where her viciousness towards him stems from. This is suggested in this quotation: ‘Benedick set up his bills here in Messina and challenged Cupid at the flight, and my uncles fool, reading the challenge, subscribed for Cupid,' she describes a battle of love between herself and Benedick which she has lost. At the masked ball later that night Beatrice dances with Benedick, the audience is unsure whether she simply does not recognise him due to his mask, or pretends not to recognise him. Nonetheless, she cleverly insults him, leaving him a nervous wreck as he cannot reveal himself to be Benedick. ‘Why, he is the prince's jester: a very dull fool; only his gift is in devising slanders†¦..and the commendation is not in his wit, but in his villainy.' She is mocking him and saying that his jokes are boring and nobody finds them amusing. I believe that Don Pedro's aim to bring together Beatrice and Benedick is reasonably realistic. There are many times in Act I and Act II Scene I that the thought of the two of them marrying seems almost impossible. For example when Benedick swears he will ‘live a bachelor', and when Beatrice is on her knees every morning and evening thanking God that she does not have a husband. However, Beatrice and Benedick are both very melodramatic and provide most of the comedy in the play, this gives the reader the view that what they swear cannot be taken as seriously as for example Claudio. From the beginning of the play, it is obvious that there is a strong bond between them. It appears that the ‘skirmish of wit' between them is a cover up for what is a strong bond underneath all the exchanging of criticisms. In act I, Beatrice shows that she thinks about Benedick a lot, by asking the messenger if he has returned from war and by talking almost every time he says something. This also shows in the first scene of Act II when she brings him into the conversation at the masked ball out of the blue. In the end, Don Pedro's plan was a success.

Online Relationships

Online Relationships Cyberspace relationships have the advantages of time, distance depletion, and fantasy abilities (Suler). Internet users can take on different identities or take part in fantasy games. They can become someone else. James Katz and Philip Aspen report that the Internet is a place to make friends and stay in touch with far away relatives (Stoll). It makes distance disappear. Also, online a person is given time before they must respond to the other person (Suler).They are given the opportunity to better articulate themselves in writing. It is also possible to store conversations with friends on-line (Suler). Sometimes face to face relationships are hard to make. It’s easier for a shy or awkwardly social person to use the internet to make friends. With all of these social advantages, why are there still many lonely Internet users? â€Å"Paradoxically, the Internet is a social technology used for communication, yet it results in declining social involvement and psychological well-being† (Stoll).There is a large gap between people we can touch and people we can onl†¦ heheheheheh eheh jajb ladjbas hbdfhS HDFBASUB LBFHAB SBDFLABSH CLABHK SCVBKBVKHS FVERBVKDSBFU NVA ;V ASK;VAS GBKV RHK VKJ VUIBKJ; SKJVB; V;KEVKJERVIUOVUER HA HA HA HA HA HA AHA HAHA HA A HAHA AHAHA AHJAH AHA AHA A AHAH A AHA A A HA AHA AH AHAHAA HA A AHA HA AHAH KG GTJT NENE EJSD S SMS DC KJFJ G GKGNMF SDN SNSNKSKSW SWKE EKOEOKE W W W W W W W W W W W W W W W W WE

Cultural Competency in Nursing Care - 1697 Words

Cultural Competency in Nursing Care Dorcas Jacobs Grand Canyon University: NRS 429V Family Centered Health Promotion September 29, 2013 Cultural Competency in Nursing Care As the United States becomes more and more culturally diverse one cannot help but be exposed to various cultures and worldviews. America has long been called the melting pot, and that term has never been truer than it is today. According to Green and Reinckens (2013) the U.S. Census Bureau estimates that by the year 2041 the U.S. population will be a majority minority. In other words, less than half of the population will be non-Hispanic, single race Caucasian. This growing diversity makes cultural competence in healthcare a necessary requirement for effective†¦show more content†¦We will consider three families of differing cultural heritage, and explore how each of these cultures influences perceptions of health care. The first family interviewed consists of a husband, wife, and two elementary aged daughters who came to the U.S. from Nigeria five years ago. The marriage was arranged between the husband’s father and siblings and the wife’s parents. Because of the great sense of community in this culture, the residents of the couple’s two villages also had to agree to the marriage. It was clear to this author that family and community relationships are highly valued in this family, and great emphasis is placed on valuing the opinions of, and deferring to elders. In Nigeria, health maintenance or protection is not highly considered, yet the residents of the villages generally have excellent health with very few incidents of the chronic diseases we face in the U.S. The reason for this relates to the physical activity involved in daily life, such as walking great distances, and manual labor working in the fields. Another reason for the health of the community is the diet they eat . 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